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Planner spread inspiration lives here.

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PR Team Welcome

Creating a successful small business begins with the support of a team that is dedicated to seeing that business succeed and is passionate about the products that it offers. It's the drive and the generosity of these people who are the backbone of my small shop and whom I'm grateful to have on my team helping me reach my dreams of sharing my art with the world. With this in mind, I am honoured and privileged to share with you the new Winterfield Studios PR team in the hopes that you'll be able to put a face to the names of these amazing ladies that inspire and help my shop dreams grow!


Why These Ladies Are Amazing

These remarkable ladies amaze me every day—from featuring my products on their social accounts to their friends and family to creating engaging PWM videos to even sharing creative planner ideas to inspiring new sticker designs at my shop, I couldn't be more proud and inspired to be working with these ladies. Each of them brings a wealth of experience to the team, and they're all passionate about connecting with and helping to grow the planner community. They're truly the ones behind all the magic at Winterfield Studios! So, please welcome my new team and give them some love because they deserve it! 

Thicken Your Happy Mail with More Freebies!
If you're looking to thicken your happy mail and save big on planner products at my shop, all you need to do is mention your favourite PR girl's name and include her code, in the discount code section of your order, and you'll receive her freebie and save 20% on your order! Note: only one PR freebie per order.
Give Me More Samplers!
If you wish to purchase one or more of our current or past PR girl samplers, please check out the PR girl listing here. Although not all previous PR girl samplers are available, you'll have access to more than 20 different samplers and more will be added as our team changes.

Get the Scoop on More Ways to Save

If you haven't had a chance yet, check join our FB group to get in on the fun, exciting freebies, monthly shop credit contest, giveaways, and for some creative planner inspiration!

Jodi @JodiCake, Shop Manager
Save 20% on your order using code: JODI
As the Shop Manager at Winterfield Studios, Jodi has been with me from just six months after I first opened my shop. She is my right-hand for all things planner-related, and one of my best friends. She also does an outstanding job at managing the Winterfield Studios PR team and in creating a fun and welcoming environment within our group. If you're looking to get to know a planner guru, Jodi is the expert!

Jodi first found her love of decorative planning by watching planning videos on YouTube and, today, has found her planner peace with her Recollections and B6 Travelers Notebook. 

As a decorative planner brand ambassador at my shop, Jodi is most passionate about supporting shops whose products she loves and by contributing to the creative process to help bring these products to life and grow a brand. Her success is evident in many of the shops she’s worked with—whether that’s leading a big sales event, promoting products, or creating an engaged audience in various Facebook groups. Jodi’s passion for the planning community is inspiring! 

Which styles and designs does she gravitate to the most? Jodi is drawn to clean designs and everything vintage from clothing to decor but, deep down inside, Jodi is definitely a girly girl where polka dots and everything pink rules her world!

In her spare time, Jodi has an impressive talent for cake decorating (and baking!), she is an avid writer, has reviewed books for a few major publishing houses, and has even had one of her short stories published in a mystery magazine! WOW!
Jodi PR Freebie

Michele @michelesgotaplan, Brand Ambassador
Save 20% on your order using code: MICHELE
Michelle has been planning for over a year now and first got hooked on the amazing planner community by watching YouTube videos with her friends. Michele has been part of the PR world for over six months and always does a little happy dance each time she brings a new customer to a shop (how sweet is this?!). When it comes to her favourite planner supplies, Michele can't live without her white out roller—I'm sure many of us can attest to this! Michele is always up for trying new planner products, but she definitely loves pastel colours (you can tell her and I are going to get along real well, right?!).

On a more personal side, Michele is a mother to six children and has three fur babies, so you just know that she has a big heart and cares about everyone.  Aside from planning, she loves to scrapbook and fish and she is a school bus driver and a amazing lunch lady. Please join me in giving Michele a warm welcome to the team! 

Michele PR Freebie


Tara-dawn @planner.llama, Brand Ambassador

Save 20% on your order using code: TARADAWN

Tara-dawn is a planner at heart and has been planning for over 20 years, including four years of decorative planning. Her interest in decorative planning began when she saw ads in sale flyers for stickers and planners and this interest exploded into a passion once she got her hands on her first Happy Planner and sticker book. With over three years of PR experience in the planner world, Tara-dawn believes in supporting the creative arts industry and her favourite shops by promoting their products and building strong relationships within the planner community. Some of her best friends she met in the planner community, so she's a huge advocate for not only meeting new people but also with lending a hand to anyone who is new to the planner world or even to a veteran planner who wants to try a new style.

Tara-dawn is a no white space planner with an affection for the hardbound Recollections planner. Her design inspiration comes from music, art, nature, and her friends and family. Aside from planning, her hobbies are drawing, crocheting, working with animal rescue charities, and photography. Don't forget to check out her YouTube channel, Planner.Lama, for exciting hauls and PWM videos.

Tara Dawn  PR Freebie 

Janet Woolsey PR Shop Girl for Winterfield Studios

Janet @Once_in_a_lifetime13, Brand Ambassador

Save 20% on your order using code: LIFETIME

Janet has a solid PR background and has been providing PR support in the planner community for three and a half years (count me lucky!). She also has over 35 years of planning experience and has been decorative planning for just over four years now, and she's even expanded her planner background to digital planning! What first got her hooked on decorative planning was the therapeutic benefits and, of course, how she could express her creativity in fun formats. This interest has grown to become a serious passion for her and has pushed her to find new ways to help shops grow and increase their exposure to new clientele. Being able to help planners find different products, styles, and forms of planning is an absolute joy for Janet—so you can definitely call her the queen of ISO posts! This also applies to her own planning design style, which is continuously evolving based on life events, inspiration from the planner community, and the desire to always expand her skills and try new layouts and planners. So, I'm sure you can see that her and I are going to get along real well! 

Aside from planning, Janet spends her free time with her daughters as well as learning and expanding her knowledge in a variety of topics that peek her interest. 

Janet Freebie



Amanda @manda.panda.plans, Brand Ambassador

Save 20% on your order using code: AMANDA

Amanda has been decorative planning since back in high school when her school would supply planners to students each year. Who remembers those cute planners? Even back in high school, Amanda would colour code her planner, deck it out in beautiful stickers, and add all of the colours of the rainbow to truly make the planner her own, so you know she has some serious decorative planning skills that you're going to see!

Amanda has been providing PR support for planner shops for over six years (how lucky are we to have her?!) and absolutely loves helping planner shops showcase their brand and products to the planner community. Her favourite planner is the Happy Planner because of its versatility with how much it can be customized and organized to meet a planner's creative needs. Colourful, full layouts are her go-to style with fun patterns helping to inspire her planner art, but she also loves a clean, neutral layout as well. Aside from planning, Amanda loves reading, cross-stitching/embroidery, bible study, and photography as well as spending time with her two kiddos, Hayley and Ryan, who are 12 and nine years old.

Amanda PR Freebie


Debbie @alliswellplanned) , Brand Ambassador

Save 20% on your order using code: DEBBIE

Debbie has been planning for as long as she remembers, but it first started for her when she was a teacher and then her planning focus transitioned into parenthood where she used her planner to help keep her three wonderful children's schedules organized. The creative nature of the planner community, and the inspiration she gets from others in the community, is what truly binds her to the decorative planning world.

Although Debbie is fairly new to providing PR support to planner shops, she thrives on contributing to the growing community and is always up for a challenge! Her PR background in assisting various organizations with their social media presence is also going to come in handy in her role—which is great because she is very passionate about being part of the creative expression and development of a brand. And, it sure doesn't hurt that she loves stickers!

Debbie's favourite planner is the Happy Planner because of how flexible it is in terms of allowing her to truly make it her own. Currently, she has four (yes four!) Happy Planners: two classic, one for work, and her catch-all: a mini and a skinny mini. I think we can say that she may definitely be the Happy Planner whisperer! 

Her inspiration comes from others within the planner community, her workspace, and quiet mornings sitting at the window watching her garden bloom—which aligns well with her creative style that ebbs and flows with how she's feeling in the moment.

Outside of the planning world, Debbie loves gardening, riding her bike, and doggy duty. Ironically, she hates cooking but loves watching cooking shows (I'm sure many of us can relate! She's also married, has three children, two step-children, and two dogs. As a retired teacher and a coach, she's now back working at a college.
Debbie PR Freebie

Maggie PR Girl

Maggie  @maggiejos.plans , Brand Ambassador

Save 20% on your order using code: MAGGIE

With over 20 years of planning experience and nearly a year in the decorative planning world, I'm excited to have Maggie join me in my shop journey.

Maggie first began decorative planning through the encouragement of her best friend. Drawing inspiration from YouTube and all of the amazing decorative planners on Instagram, Maggie was well on her way to developing her own planner style the moment she purchased her first planner. And, once her happy mail stickers arrived, she was all-in!

Although this is her first PR role, she's made for this role and is super excited to share her creativity with the planner community. The joy of seeing other planners try out stickers from new shops and show off their planner spreads is what truly brings her joy.

Her favourite planner is her vertical, neutral weekly Daily Duo, but she just purchased an A5 Wide that she's going to use for memory planner in addition to another vertical planner that she's using to coordinate her dailies. Naturally, she gravitates towards weekly kits and appreciates the beauty in simplicity. She's also pumped about trying out my scene sticker kits to make her planner spreads pop while still affording her plenty of white space for the planning details.

Her biggest passion in life is her family. She has two incredible daughters—her youngest is a competitive gymnast and keeps Maggie busy with travelling and practices. With travel being another love of her life, Maggie is aching to get back on a cruise ship again. Her educational background is music and, although she's not teaching music right now, she still ensures she makes time for it in her life. Her other hobbies include home decor and architecture, crafts, crocheting, book club, and reality television—especially if it's music-related.
Maggie PR Freebie